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Treatment Sheet

Magazine: Tenderoni

The readers of Tenderoni will be ages between 16 and 21, so covering the whole teenager age group. Both males and females will read it, as it will not be gender specific. The main majority will be from middle class families, and will either rely on their parents for money or have a part time job.  The reader will be interested in music, and probably play an instrument, like guitar bass or drums. The type of music they would like would the classic or modern rock, the type of bands that reflect the instruments they play themselves.

Tenderoni is in colour and A4. It contains interviews with bands, or artists, as well as news on new bands, and reviews on new albums. Images in the magazine will feature bands that readers can relate to as they play the same instruments. The magazine will be modern and artistic, and have blacks and silvers with a splash of red mixed in. it won’t be clutters, but have an artistic use of images and headlines. Competitions will be in the magazine, to win things like VIP tickets to festivals or concerts. Reviews on music technology like instruments and amps will also be in the magazine. The magazine will retail at £2.50.

Each issue will always have one interview with a new band, review on a new album or music tech, news on current music affairs, and a competition. The magazine will focus on the new happenings of the music industry, as well as opinions on the classics and music festivals. Language used will be to a level the readers will understand and will be familiar to them.

Advertising will be from companies promoting music technology, and record labels promoting new albums or bands. Also clothing companies that would sell the type of clothing readers would buy like Play.com and Chemical clothing.

The editorial team will be around the age of 20-40 and have experience in the music industry; they will also probably play instruments so they can relate to the readers. Readers will also be encouraged to write in and contribute to the magazine and get their ideas heard.

2010 Circulation Figures

Found from http://www.guardian.co.uk/media/2010/feb/11/mojo-q-nme-kerrang-abcs
Mojo:   98,484
Q:         94,811
Empire: 81,029
Uncut:   71,242.
Metal Hammer: 41,777
Kerrang!: 38,486

These results are very interesting as the most popular magazine focused on classic rock. I though the most popular would be Kerrang!, or Q as it includes popular music of the current time. i think the best option for my magazine would be to focus on the rock/classic rock aspect of music, as the traditional band that has an electric guitar, bass, and drums sells the most magazines.

Which one?

Music Mag Questionaire

What type of music should be included?

What would be a good price for the magazine?

News, interviews or new bands on the scene?

Formal or Casual?

Red, Blue, Silver or Green colour scheme?

Reviews included?

(Please post response in comments)

TENDERONI

Looking at the poll results the winner is 'Tenderoni'

Poll

What Shall I Call My Magazine
	Tenderoni
	iToons
	Tenderoni
	Mikko
	Tenderoni
	Note
	Ring Ring
	Tenderoni
pollcode.com free polls

Textual Analysis

This double page spread is from the music magazine: ‘Rolling Stone’, and features the band ‘Kings of Leon. Taking up the majority of the space is a large image of the band. The image is very simple and features them sitting on chairs up against a plain concrete background being lit by a single light bulb.

The text is very simple and is almost totally question and answer, but this is made the subject of the article at the top the Q&R emblem at the top of the first page. The font used is formal and also simplistic, and all of the text is fitted onto 2/3 of the first page, which is common for more and more double page spreads.

Below the title is a short paragraph introducing the band and the interview, and the total interview features five questions with long answers. The whole article is very simple and formal. The image takes up the majority of space, which is seen on nearly every interview in the modern magazines, but features much more text than usual, even though it is a short interview. I think it is targeted at fans of the band, as its not portrayed as an exciting interview reviewing some new material that the band has made, so mostly only Kings of Leon fans will want to read it.

The whole article is simplistic and effective for fans but I think if it was someone who hadn’t heard of the band was reading the magazine they would skip the article as it doesn’t attract new readers. The article has plain colours and fonts, with a plain layout; nothing out of the ordinary attracts the readers eye, but still interesting for fans of the band.

Textual Analysis

This is the contents page for an issue of Kerrang; it’s also got a simple layout but is still slightly busier than MOJO’s. It has much more writing but sill many images.

It seems easy to understand and also has sections that the articles fit into, but it has much more sections and articles than MOJO. I think this is good as the reader feels that they are getting their money’s worth and have a variety of features to choose from.

Kerrang seems to have a large amount of big names in their magazines instead of just the one, so using many images helps the reader identify where the articles are found, also in this contents the images relate to which article they are in, with the page numbers and article name on the actual image opposed to just having them written down the side. This magazine has both which provides that little extra help with navigation.

The layout is similar to MOJO’s but has much more text and more text on the cover at the top of the page. The colour scheme white, black and yellow. The black and yellow is used in the titles and page numbers. It stands out well against the plain text and white background, which again helps with navigation which I think, is an important factor, I think, on a contents page.

Overall I think it’s a good contents page if not a bit busy, and I think the colour scheme is slightly boring and plain.

Textual Analysis

This is the contents page from MOJO magazine. It has the classic feel of a music magazine, as it has many images of all of the bands featured inside and all of the articles relate to music industry issues.

Its layout is very similar to most MOJO contents pages as they are usually set out with many images filling the majority of the mage and the articles relating to the images on the right hand side the different types of articles are grouped together. The usual articles are in the ‘Regulars’ section, news and current affairs is in the ‘What goes on!’ section, and information on the different medias are in ‘The MOJO Filter’ section. I think this layout is very affective as it makes it simple for the reader to understand and simple to find something in particular if needed. I also like the use of many images, as it’s aesthetically pleasing and doesn’t make the reader bored by seeing rivers of just words.

Below is the people who have contributed to putting the magazine together, which were the main people involved in the development of the magazine again using images instead of just words.

The style is very simple, as the majority is just a plain white background with black font, and the name of the magazine is repeated at the top. There is a slight variation in colour with the section headings and page numbers, but I don’t think this is of any other purpose than to make it look more interesting.

I think this is one of the better contents pages I have seen as it includes a large amount of images and the layout is simple and easy to understand, laying out exactly where the articles are and offering a brief summary of what’s in them.

Textual Analysis

Looking at this magazine the first thing that strikes me is the inter-textual reference to the matrix. Pictured across the whole cover is a long shot of Johnny Borrell (lead singer for Razorlight) in a long coat surrounded by rain. This is re-enacting the famous scene from ‘The Matrix Re-loaded’. This is also referred to in the banner “Razorlight Reloaded” suggesting to the reader that the band has changed, and they will reveal all within the issue, this is also re-enforced with the strap line “Is Johnny Borrell finally as good as he says?”, this hooks the reader and encourages a purchase of the magazine.  

The fonts of the strap lines are different to the banner. This is to provide variation and make the magazine interesting. Colours used are silver, blue, white and red; these are complimentary colours and match other colours within the magazine cover. The strap line “And the most evil man in pop” is in red, this emphasises the evil that is referred to.

The famous Q logo is taking up a large portion of the page, and like always it’s in exactly the same position, also the barcode is small so not to attract too much attention. Overall the cover is eye-catching as the large image consumes the majority of the page and the rain effect covers the Q masthead, and the bright colours reflect the articles within the magazine.

Textual Analysis

The First thing that strikes you looking at this magazine is the way the cover image is used so that it affects the look of the masthead. Pictured is Matt Bellamy, swinging his guitar and smashing the Q logo with shards of the logo seen flying across the whole page. I think this is a very clever use of the image not only does it draw your eye to the magazine, so if it were on a shelf it would stand out against the rest, it also immediately tells the reader that inside is a large feature on one of the UK’s biggest bands.

The eye is also drawn to the large word ‘Muse’ backing up the cover image telling the reader what is inside. Above the word muse if a quote from the article “I bought 50 tins of beans and an axe.” This quote has been taken out of context to make it sound very unique and interesting, hooking the reader into buying the magazine. It also links to the cover image as it looks like he is using his guitar like an axe. Bellow the word is the phrase “Matt Bellamy is out of control” again relating to the cover image as it is anarchistic and portrays Matt Bellamy like a huge rock star, smashing things up with his instruments, like how he is pictured.

Bellow is the cover lines explaining other articles inside, with the more interesting words enlarged to attract the reader. Also next to Matt Bellamy’s head are more cover lines these have smaller writing but are placed on a white background to make them stand out and as they are placed next to his head, as the reader looks at Bellamy they notice the other cover lines. Then the final cover line is in the bottom right hand corner. This is about one article instead of many as it would probably attract more people to buy the magazine, due to the fame of the band. This is evident throughout the cover as the more interesting titles/articles have a larger space for advertising.

The magazine also keeps to its house style as it used the same two or three fonts it always does, and has the same colour scheme, with certain words highlighted in different colours to draw the reader eye to it. And at the top a strap line is used advertising that it’s the UK’s largest magazine, this would help to sell copies as if it was voted that title, it’s going to have good material inside to read.

I really like this cover and I think it’s very unique and professional. And makes it seem like one of the better magazines as not only does it have the big names, but it also looks like one of the best sellers as it looks like a lot of time and money has gone into making it look good

Textual Analysis

For my textual analysis I will analyse Q magazine featuring Angus Young from ACDC. The cover itself is very simple, the use of the plain red, and silver, makes the iconic image of Angus Young in his school uniform ripping music from the strings of his guitar stand out. The editors have decided to put the image in front of all the text, this shows that the text doesn't need to be there as the image explains exactly what is inside the magazine, and renders the title obsolete.

The magazine also features the 'All New Look' title. You can't tell from this image but the text is a shiny silver, I think this was used to that is doesn't attract attention from the main feature, but so that its still noticeable. Also that it is in silver suggests the new look is much more classy and expensive compared to the previous issues.

The title takes up a large quantity of the page and stands out against the silver background and black text. This is used, I think because it helps the reader identify the magazine quickly. The bar code also features the date, price, and website. they have put this all together, and small in the corners so it's not seen as a main part of the cover.

The contents page is very simple and

*post not finished*

Photo Shoot

I have moved my photo shoot foreward due to the snow, so I could take advantage of the good weather, even though I didn't end up using any. Here are some samples of what I took.

Comparison of Music Magazines

Action Plan and Breif

I have been asked to create a music magazine, the following is what I'm going to create and when:
3.1.11 - Music Comparison
10.1.11 - textual analysis, on 3 covers, 2 contents, and 1 double page.
17.1.11 - Audience Questionnaire
             - Poll
             - Internet re-search on circulation figures.
24.1.11  - Ttreatment sheet, photoshoot
31.1.11 - Font/Colour analysis, layouts
2.2.11 -  drafting, final pages
28.311 - 7.3.11 evaluation